you did. Con # 2: You need some basic technical skills to set up the web site template. Also, customization might be difficult. If you are not technically inclined with basic HTML skills, chances are good that you will need an agreeable webmaster or designer. Only you can decide if a web site template is the right approach for you. While you are planning a new web site, here are 5 quick tips to maximize expert witness litigation support leads from Internet marketing. 5 tips for expert witness website marketing success 1. Minimize or avoid the use of ôflash.ö What is flash, you ask? It is a popular technology developed by Macromedia that creates visual action, animation or interactivity on a web site. While attractive, it can interfere with search engine positioning. 2. Load your copy with keywords delivered in a text format. ôKeyword densityö is important to get good visibility in search engines. Be sure your web designer displays the copy in text format rather than as a graphic, so search engines can read your web pages. Print pages from your web site to confirm that copy is not cut off on the right margin. If the page doesnÆt print properly, ask your webmaster to change the settings. 3. Display your phone number prominently. The masthead is an ideal location to let visitors know how to reach you for a potential expert witness engagement. 4. Pick the right title tags. Words like ôexpert witness,ö ôlitigation supportö and your area of expertise belong in a page title tag to increase search engine visibility. Each page can have its own title. Metatags like keywords and description are less important to search engines now. Online photos and graphics should have an ôAltö tag that displays a textual description when you mouse-over your photo or other page graphic. 5. Think landing pages for online advertising. Pay-per-click text ads on Google and Yahoo! are an excellent way to generate inbound litigation support leads. DonÆt just send all leads to your home page. Consider using a special ôlanding pageö that gives a concise description of your expert witness services, maybe even with a link to your CV. Give each web page its own URL so you can direct prospects to a specific page on your web site. In summary, the key to any successful expert witness marketing project is to start with a plan. Identify your business objectives and work from there to create a web site that generates high quality litigation support leads. Title: Website
piece
is
an
abstract
triptych
that
I
found
while
I
was
in
Atlanta
buying
religious
paintings
The
piece
was
called
Guardian
Angel
and
I
love
it
My
patrons
fell
in
love
with
it
as
well
They
have
asked
me
to
track
down
the
artist
and
see
if
he
has
anymore
religious
paintings
available
The
only
religious
paintings
that
I
actually
do
not
buy
are
ones
that
reflect
the
image
of
Jesus
on
the
cross
I
don’t
have
a
problem
with
them
some
of
them
are
extremely
well
done
and
would
more
than
likely
sell
well
but
my
investors
made
it
very
clear
when
they
financed
the
gallery
that
I
would
not
put
that
image
into
it
PPPPP
683
Ajello
Candles
The
motto
of
the
Ajello
Candle
Company
is
“It’s
better
to
light
a
candle
than
to
curse
the
darkness”
This
candle
making
company
has
been
in
business
since
1775
The
business
has
been
family
owned
for
seven
generations
The
candles
from
Ajello’s
are
well
known
for
their
beauty
and
quality
While
they
make
more
candles
now
than
in
1775
their
dedication
to
quality
and
to
customers
has
never
changed
The
Ajello
Candle
Company
was
founded
by
Rafael
Ajello
an
Italian
painter
He
was
also
a
beekeeper
so
he
tried
his
hand
at
using
bees
wax
to
create
candles
He
worked
hard
to
create
a
formula
that
worked
well
The
formula
combined
with
his
outstanding
artistic
ability
lead
to
the
birth
of
the
Ajello
Candle
Company
In
1785
the
company
earned
the
honor
of
creating
all
the
candles
for
the
Vatican
He
and
his
wife
ran
the
business
keeping
their
children
involved
in
the
processes
from
an
early
age
As
time
went
on
their
children
and
grandchildren
kept
the
business
running
as
well
as
passed
the
family
business
on
to
their
children
By
1862
the
company
had
established
itself
as
a
leader
among
the
candle
making
industry
They
had
also
added
perfumes
and
many
.
Share this
SUBSCRIBE OUR NEWSLETTER
SUBSCRIBE OUR NEWSLETTER
Join us for free and get valuable content delivered right through your inbox.
Related Post
